We transfer ₹65,000 directly to families
Because lumpier cash flows create the financial weight to make meaningful decisions. A debt cleared. An asset built. A future invested in. Things that small, monthly amounts rarely make possible.
No conditions, because families living with their reality are always better placed to decide than we are.
Disbursements (₹)
Lives Impacted
Try it yourself
The ₹65,000 Choice
Meera has a leaking roof. A daughter who needs school fees paid. A debt that has shadowed her family for years. And a sewing machine — just within reach — that could change everything. She cannot fix all of it at once. But with ₹65,000 in her hands, she can choose what matters most.
If it were your call — what would you fix first?
The roof
It leaks. Monsoon is close.
School fees
Her daughter’s re-enrolment.
Debt
Years old. Always waiting.
A sewing machine
Just within reach.
You’d fix the roof first — it’s the most visible problem, the one that makes a home feel unsafe. Meera feels that too. But she chose the sewing machine, because a roof stops one problem from getting worse; a livelihood stops the next one from arriving.
Not you. Not us. Her. That is the only difference between charity and trust — and it is everything.
You’d pay the school fees first — it’s hard to argue with a child’s education. Meera thought of her daughter too. But she chose the sewing machine, believing an income today keeps her daughter in school for years, not just this term.
Not you. Not us. Her. That is the only difference between charity and trust — and it is everything.
You’d clear the debt first — it’s the one that follows her everywhere. Meera feels that weight daily. But she chose the sewing machine, because paying it off slowly with a new income felt safer than paying it off now and starting again from zero.
Not you. Not us. Her. That is the only difference between charity and trust — and it is everything.
You’d choose the sewing machine — same as Meera. It isn’t the safest choice on paper. It’s the one that turns ₹65,000 into an income that keeps arriving long after the transfer is spent.
Not you. Not us. Her. That is the only difference between charity and trust — and it is everything.
Stories of change
What families actually did with the choice
Anita
Before the transfer, Anita’s family had one income — her mother’s earnings from goat rearing. Enough to get by. Not enough to get ahead.
When the cash arrived, Anita didn’t wait to be told what to do with it. She bought a sewing machine. She enrolled in skilling classes. She became the only tailor in her hamlet, and built a customer base faster than anyone expected.
The income she now earns isn’t just additional. It’s hers.
And that changes everything — not only for her, but visibly, for her entire family.
Kagi & Usha
Kagi and Usha didn’t wait for anyone to identify their need. They looked at each other, pooled their transfers, and built a borewell. Their long, steep, and exhausting walk for water is over. Their fields, once dependent on rain, now have reliable irrigation.
Vegetables grow. The family eats better.
And the sisters-in-law who made it happen carry themselves with the quiet pride of people who solved their own problem.
Padma
In her village, every celebration needs music. Padma noticed what everyone else had accepted — that there was no speaker to rent locally, and that need wasn’t going anywhere. So she bought one.
A future that now looks meaningfully different from last year.
That single investment now generates a steady rental income — money that flows back into her farm, into her family’s quality of life.
Bhima & Ramesh
For years, Bhima’s family of five shared a single room in a kaccha house. It wasn’t a choice, it was simply what they had.
When the transfers arrived, Bhima and his son Ramesh didn’t spend them separately. They pooled everything, added what savings they could, and built. A cement roof. Two new rooms.
It is the comfort of the family that now lives with dignity.
Where ₹5,20,00,000 actually went
Aggregate spend across every DEEP supported family
Common questions
Before you decide
A few things worth knowing before you commit — including why we do this differently.
Why cash, and not food, tools or training?
Because no two households face the same challenge. A family managing a medical emergency this month may be paying school fees next term. Food, tools, and training are designed by people at a distance, for a version of poverty that may look the same everywhere. Cash is different. It follows the need — as it actually exists, in the hands of the person best placed to act on it.
Is my donation tax-deductible?
Because no two households face the same challenge. A family managing a medical emergency this month may be paying school fees next term. Food, tools, and training are designed by people at a distance, for a version of poverty that may look the same everywhere. Cash is different. It follows the need — as it actually exists, in the hands of the person best placed to act on it.
What if I'm not ready to donate today?
Because no two households face the same challenge. A family managing a medical emergency this month may be paying school fees next term. Food, tools, and training are designed by people at a distance, for a version of poverty that may look the same everywhere. Cash is different. It follows the need — as it actually exists, in the hands of the person best placed to act on it.
Still deciding?
You don’t have to choose right now. But if Meera’s choice stayed with you, that’s the point — give someone else the same one.
